I believe that one major problem with mass media is that news is now Annotated Bibliography

I believe that one major problem with mass media is that news is now sponsor driven - Annotated Bibliography Example Additionally, some of the activities covered by the media such as sports have most of the sponsors; hence, leading to the increased advertisements. The author has also revealed that most of the sponsors are part of the shareholder in most companies leading to the motive of profits and capital investment. The article has presented significant knowledge on some of the global issues associated with the mass media. As a result, sponsorship and donor-ship claims have been external forces that have been used to control the entertainment sector. In some cases, competition has led to some of the media houses seeking sponsorship to increase their capital bases and awareness. The audience is seen as a product in the advertisement industry where editors and news presenters have to focus on the influence of the adverts. The book has presented substantial knowledge on some of the major issues affecting the mass media industry. The authors have gathered their information through research from individual companies and the society. One of the major problems highlighted in the book is the presence of sponsorship in various mass media companies. The issue has evolved from the need for companies to maximize profits and enhancing competitiveness. However, the sponsors provide their assistance with a price to pay for the mass media. Most media companies have partnerships with sponsors that lead to mutual relationships where both parties win. Internet surveys and other interviews by the authors on various populations show that media houses tend to cover more exposure of the sponsors than other developing news. Additionally, they also cover only the positive information on the sponsors; hence, making the mass media biased. The book further provides information on ways that the sponsor-driven mass media has affected public relations. Sponsors provide all types of support ranging from technological